Director: Dusan Makavejev
Screenplay: Frank Moorhouse
Cast: Eric Roberts, Greta Scacchi, Bill Kerr
The Coca-Cola Kid is a rather unique film. It offers the viewer an eccentric romp through the world of a American Coca-Cola marketing executive as he tries to expand company business in Australia and ends up going head-to-head against a local soft-drink maker. This on-the-surface plotline is developed alongside a will-he/won't he romance between the Kid and his secretary.
With a few rousing jingles thrown in that ostensibly hail the drink, The Coca-Cola Kid threatens, at times, to become a long advert for the company and its ethos, Makavejev, however, performs the nimblest of juggling acts by just about managing to avoid vacuity and turns the pomp and show into a palatable romantic adventure.
The inspired casting choices of the coquettish Greta Scacchi as Terri the secretary and the sporting Eric Roberts as Becker the Coca-Cola executive aid Makavejev's quirky screen direction and make the movie what it is. A final framing of Roberts is suggestive of the director's unique perspective.